Revenue Attribution

Know which email actually closed the deal.

First touch to signature on one timeline. Attribution down to the sequence, the subject line and the agent recommendation that started the conversation.

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1Timeline
first touch to closed
Pipelines
and custom stages
90dForecasting
with deal health
A/BSubject testing
winner promoted

"Which campaign drove revenue?" Should not be a hard question.

It is hard because outreach lives in one tool and deals live in another, joined by a spreadsheet nobody trusts. When both live in the same system, attribution stops being a project and becomes a column.

Every closed deal traced to the email that started it

Quotarider records the first touch, every follow-up, the reply that changed the tone and the meeting that led to signature — then attributes the revenue back through the whole chain.

  • Revenue by campaign, sequence, mailbox and rep
  • First-touch and last-touch views side by side
  • Subject-line level attribution, not just campaign level
  • Agent recommendations tracked as a source
Closed — Northwind LtdFirst touch: "Quick question" · Step 3
$14,200
Closed — Bhatia LogisticsSource: Company Intelligence brief
$8,900
Attributed this monthAcross 4 sequences
$41,600
Best performing subject"One number that surprised us"
9.1% reply

Forecasting that accounts for how the conversation is actually going

Deal health blends stage, engagement recency, reply sentiment and momentum — so your forecast reflects what is happening in the inbox, not what someone typed into a probability field last month.

  • Weighted pipeline with win probability per deal
  • Deal health flags stalled conversations early
  • Send-time insights: when your audience actually replies
  • Cohort view of what closes and what quietly dies
Weighted pipeline12 open deals
$186k
Forecast this quarterConfidence: medium-high
$74k
At risk3 deals quiet 14+ days
$31k
Best send windowTuesday 09:00–11:00
7.4% reply
Agents on this

Agents feed the attribution model.

Reply Triage labels intent so sentiment is real, not guessed. Lead Prioritizer surfaces the deals with genuine momentum. The forecast improves because the underlying signals are honest.

Meet the agents →
Questions

Straight answers.

How is revenue attributed?

Every contact carries a full interaction timeline. When a deal closes, Quotarider traces back through the sequence, campaign and mailbox that produced the first reply and attributes revenue across that chain.

Can I see first-touch and last-touch?

Yes, both views are available side by side, plus subject-line level performance.

Do you forecast pipeline?

Yes — weighted pipeline with per-deal win probability and a deal health score built from engagement recency and reply sentiment.

Which plans include attribution?

Revenue reporting is available on all paid plans. Advanced analytics such as send-time insights and A/B reporting are on Revenue Growth and above.

Ride your quota

See what actually made you money.

From our invite-only early access

Series-A SaaS — Campaign→revenue attributionAgency of record — Client ROI reporting weekly
Revenue journey Attributed
CampaignReplyMeetingDeal$28,000
Campaign ROI+287%
CAC → LTV$310 → $4,820

Follow every dollar back to the email that started it

Campaign → reply → meeting → deal → invoice → revenue. CAC, LTV and ROI computed from your real numbers, not vibes.

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Agents never send aloneEvery agent output is a draft. A human approves before anything leaves.
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Your data stays yoursExport contacts, deals and campaign history whenever you want.