Revenue attribution that stops at the paid invoice, not the click.
“Closed-won” is a feeling. “Paid” is a fact.
Which sequence, which step, which mailbox and which message actually produced money?
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Revenue Intelligence
From first email to paid invoice. In real time.
Every send, reply, meeting, deal and invoice sits in one database — so the numbers that matter are counted, not exported, and the reason behind each change is one click away.
Every send scored. Zero blind spots.
A 100-point Sequence Risk Score on every send, from five signals: reputation 30, history 25, contact pressure 20, compliance 15, timing 10.
Pipeline that counts itself
Interested replies become deals, meetings attach themselves, and the forecast comes from your own conversion and slip rates.
From signal to root cause
Cost per meeting up? See which sequence, step and mailbox moved — and what the guardrail did about it.
- Cold email
- Referrals
- Inbound
- AI answers
Demo workspace numbers
Six links, one row in the database.
Touch
A sequence step, from a known mailbox, with a known message variant.
Reply
Classified and attached to the contact; the sequence stops.
Deal
Created from the reply and linked to every contact on the account.
Quote
Sent from the deal with the same identifiers.
Invoice
Raised in Quotarider or synced from Stripe or Razorpay.
Paid
Only now does the revenue count — against the step that started it.
Reports that change what you send next quarter.
Revenue by sequence and step, by message variant, by mailbox and by rep. Pipeline coverage and stage conversion from your own history. Forecast scenarios that move when the pipeline moves.
- Paid-revenue view alongside pipeline and closed-won
- Multi-touch across steps and channels
- Public API on Growth and above for your own BI
- Partner dashboard runs on the same chain
Questions, answered
How is this different from marketing attribution?
Marketing attribution stops at the lead or the opportunity. Quotarider follows the same record through the reply, the deal, the quote and the invoice, and only counts revenue when the invoice is paid.
Do I need to invoice from Quotarider?
Not necessarily. Invoicing is built in on Business and above; on other plans you can mark a deal as paid, or sync payment status from Stripe or Razorpay, and attribution uses that.
Which attribution models are supported?
First touch, last touch and multi-touch across sequence steps and channels. Because the touches are all in one database, changing the model is a report setting, not a data project.
Can I attribute revenue to a mailbox or a rep?
Yes — by sequence, step, message variant, mailbox, rep, pipeline and period. The same chain feeds the partner dashboard, so agencies can show clients revenue rather than open rates.
What is revenue attribution?
Connecting revenue to the activities that produced it — which campaign, sequence, step or channel started and moved each deal.
What is a revenue attribution model?
The rule for sharing credit: first-touch, last-touch or multi-touch. Quotarider follows each deal to the paid invoice and shares credit across the touches that moved it.
Explore by what you are looking for
Measure outbound in invoices.
Attribution is included from the Growth plan. Start on Free and grow into it.