0120 markets
Same email, twenty rulebooks.
| Market | Law | Consent basis for B2B | Must do | Penalty ceiling |
|---|---|---|---|---|
| United States | CAN-SPAM | Opt-out (no consent required for B2B) | Truthful headers, physical address, opt-out honoured within 10 days | Up to $51,744 per email (FTC) |
| European Union | GDPR + ePrivacy | Legitimate interest for business contacts (member states vary) | Identify sender, state interest, easy opt-out, keep an LIA on file | Up to 4% of global turnover |
| Germany | UWG + GDPR | Prior consent generally required; narrow B2B exception | Explicit consent or a demonstrable existing relationship | Cease-and-desist letters and fines |
| United Kingdom | PECR + UK GDPR | Corporate subscribers: opt-out; sole traders: consent | Identify sender, valid opt-out, no concealment | ICO fines up to £500,000 (PECR) |
| India | DPDP Act 2023 + TRAI | Legitimate use for business contacts; consent for personal data processing | Notice, purpose limitation, opt-out, data residency preferences | Up to ₹250 crore per breach |
| Canada | CASL | Express or implied consent (existing business relationship, conspicuously published address) | Identify sender, unsubscribe in 10 days, keep consent records | Up to C$10 million per violation |
| Australia | Spam Act 2003 | Consent (express or inferred from published business addresses) | Identify sender, functional unsubscribe within 5 days | Up to A$2.2 million per day |
| Singapore | PDPA + Spam Control Act | Business contact information largely exempt from consent | Clear sender ID, unsubscribe facility, no dictionary attacks | Up to S$1 million |
| UAE | PDPL + TDRA rules | Consent generally required | Sender ID, opt-out, no unsolicited marketing to individuals | Fines and licence action |
| Brazil | LGPD | Legitimate interest with balancing test | Identify sender, purpose, opt-out | Up to 2% of revenue in Brazil, capped |
| Japan | Act on Regulation of Transmission of Specified Email | Opt-in (with business-address exception) | Sender ID, unsubscribe, no false headers | Fines and imprisonment for false headers |
| South Korea | Information and Communications Network Act | Prior consent (opt-in) | Sender ID, opt-out, night-time restrictions | Up to ₩30 million |
| South Africa | POPIA | Consent, or existing customer relationship | Opt-out, sender ID | Up to R10 million |
| Israel | Communications Law (Spam Law) | Opt-in, B2B exception limited | Identify sender, opt-out | Statutory damages per message |
| Netherlands | Telecommunicatiewet + GDPR | Opt-in for individuals; legitimate interest for legal entities | Identify sender, opt-out | ACM fines |
| France | CNIL guidance + GDPR | Opt-out acceptable for professional addresses related to the role | Identify sender, opt-out, inform at collection | CNIL fines |
| Ireland | ePrivacy Regulations + GDPR | Opt-out for corporate subscribers | Identify sender, opt-out | DPC fines |
| Switzerland | UWG + nFADP | Consent generally required; limited exception | Identify sender, opt-out | Criminal complaints possible |
| Mexico | LFPDPPP | Notice and legitimate use | Privacy notice, opt-out | INAI fines |
| New Zealand | Unsolicited Electronic Messages Act | Consent (express, inferred, deemed) | Identify sender, unsubscribe | Up to NZ$500,000 |
Summary for orientation, not legal advice; laws change and enforcement varies. Quotarider applies a compliance profile per recipient country (identification, opt-out wording, one-click header, send windows) and keeps an audit line per suppression.
See it work
See it done inside the product.
Every card below is a real workflow — not a slide. Click through them, then click inside the screens.
SV
Sandeep Voghra · Max HealthcareYes — send the ICU module pricing and let's set up 20 minutes next week.
InterestedReply Triage Agent“Yes — send the ICU module pricing and let's set up 20 minutes next week.”
Classified as Interested in 0.4 s.What happened next: Sequence stopped · deal drafted by Vera · reply routed to you
AK
Anita Kapoor · NorthwindNot this quarter, check back in October after our budget resets.
Not nowReply Triage Agent“Not this quarter, check back in October after our budget resets.”
Classified as Not now in 0.4 s.What happened next: Sequence paused · follow-up scheduled 1 Oct · no manual task needed
RM
Rahul Mehta · Bhatia LogisticsI'm not the right person — try our ops head, Priya (cc'd).
ReferralReply Triage Agent“I'm not the right person — try our ops head, Priya (cc'd).”
Classified as Referral in 0.4 s.What happened next: New contact Priya created · original thread linked · sequence restarted to Priya
OO
auto-reply · Coastal HotelsI am out of the office until 14 September with limited email access.
Out of officeReply Triage Agent“I am out of the office until 14 September with limited email access.”
Classified as Out of office in 0.4 s.What happened next: Step delayed until return date · no send burned
JD
J. Dawson · Orbit StudioPlease remove me from this list.
UnsubscribeReply Triage Agent“Please remove me from this list.”
Classified as Unsubscribe in 0.4 s.What happened next: Suppressed across every workspace mailbox in 0.2s
Reply Triage Agent
“Yes — send the ICU module pricing and let's set up 20 minutes next week.”
Classified as Interested in 0.4 s.What happened next: Sequence stopped · deal drafted by Vera · reply routed to you
Add Sandeep Voghra, VP at Max Healthcare, sv@maxhealth.com. New deal for the ICU module, $18,400, proposal stage. Note: wants pricing by Friday.
Vera — Drafted 3 records from one sentence. Nothing is saved until you approve.
ContactSandeep Voghra · VP · sv@maxhealth.com
AccountMax Healthcare · Healthcare · Delhi NCR
DealICU module · $18,400 · Proposal
TaskSend pricing · due Friday
Approve allEditDiscard
Prospect$18,400
Max HealthcareICU module · 12 beds
$18,400health 82
Max Healthcare
ICU module · 12 beds · $18,400 · health 82
- First touchSequence "Quick question" · step 2 · opened twice
- Reply"Yes — send pricing" · triaged Interested in 0.4s · sequence stopped
- Deal created by VeraContact, account and deal drafted from the reply · approved by you
- Next stepProposal call · Tuesday 09:30 · reminder set
Discovery$23,100
Northwind LtdRenewal + 2 seats
$14,200health 64
Northwind Ltd
Renewal + 2 seats · $14,200 · health 64
- First touchSequence "Quick question" · step 2 · opened twice
- Reply"Yes — send pricing" · triaged Interested in 0.4s · sequence stopped
- Deal created by VeraContact, account and deal drafted from the reply · approved by you
- Next stepProposal call · Tuesday 09:30 · reminder set
Bhatia LogisticsFleet tracking pilot
$8,900health 71
Bhatia Logistics
Fleet tracking pilot · $8,900 · health 71
- First touchSequence "Quick question" · step 2 · opened twice
- Reply"Yes — send pricing" · triaged Interested in 0.4s · sequence stopped
- Deal created by VeraContact, account and deal drafted from the reply · approved by you
- Next stepProposal call · Tuesday 09:30 · reminder set
Proposal$47,600
Orbit StudioAgency retainer
$5,600health 38
Orbit Studio
Agency retainer · $5,600 · health 38
- First touchSequence "Quick question" · step 2 · opened twice
- Reply"Yes — send pricing" · triaged Interested in 0.4s · sequence stopped
- Deal created by VeraContact, account and deal drafted from the reply · approved by you
- Next stepProposal call · Tuesday 09:30 · reminder set
Fintech RailEnterprise plan
$42,000health 76
Fintech Rail
Enterprise plan · $42,000 · health 76
- First touchSequence "Quick question" · step 2 · opened twice
- Reply"Yes — send pricing" · triaged Interested in 0.4s · sequence stopped
- Deal created by VeraContact, account and deal drafted from the reply · approved by you
- Next stepProposal call · Tuesday 09:30 · reminder set
Negotiation$11,300
Coastal HotelsGroup booking desk
$11,300health 55
Coastal Hotels
Group booking desk · $11,300 · health 55
- First touchSequence "Quick question" · step 2 · opened twice
- Reply"Yes — send pricing" · triaged Interested in 0.4s · sequence stopped
- Deal created by VeraContact, account and deal drafted from the reply · approved by you
- Next stepProposal call · Tuesday 09:30 · reminder set
Email sentReplyDealInvoice paid
18/18checks cleared
✓SPF aligned
✓DKIM 2048-bit
✓DMARC p=quarantine
✓MX resolves
✓rDNS matches
✓Not on 12 blocklists
✓Domain age > 30 d
✓Warm-up day 21/28
✓Daily cap 40/mailbox
✓Custom tracking domain
✓Unsubscribe header
✓Spam words: 0
✓Links: 1, same domain
✓HTML/text ratio OK
✓Bounce rate 0.6%
✓Complaint rate 0.02%
✓Reply address monitored
✓Send window 09–17 local
Published by QuotariderLast updated 6 September 2026Reviewed quarterly
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The promptI'm evaluating “Cold email laws by country (2026): GDPR, CAN-SPAM, PECR, DPDP, CASL and more” — the Quotarider guide at quotarider.com/guides/cold-email-laws-by-country — and whether its ranking or advice holds up. Give me an unfiltered view: strengths, weaknesses, who it's for, who it isn't for, and how I should test it in a free trial.
Questions teams ask
Is B2B cold email legal under GDPR?
Generally yes on a legitimate-interest basis to business contacts, with clear identification, an easy opt-out and a documented interest assessment; member states vary (Germany is stricter).
Does CAN-SPAM require consent?
No — it requires truthful headers, identification, a physical address and honouring opt-outs within 10 days.
How often is this updated?
Quarterly, and whenever a vendor changes pricing or a law changes. Last review: September 2026.
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