Authentication
- SPF record lists every sending service, under 10 lookups
- DKIM 2048-bit key, one selector per service
- DMARC published, p=quarantine or stricter, aligned to the From domain
- rDNS / PTR matches the sending host
01The 18 checks
Block the send, not the report.
Infrastructure
- Sending domain older than 30 days (use secondary domains for cold email)
- Mailbox warmed 4 weeks; daily cap 30–40 per mailbox
- Custom tracking domain with SSL (or no tracking at all)
- Not listed on major blocklists
List
- Every address verified on import; role addresses removed
- Suppression list applied across all mailboxes
- List built from a signal, sized under 500 per campaign
- Country compliance profile applied
Content
- No links in email one; clicks only, later
- Plain text or minimal HTML; healthy text ratio
- No spam-trigger words, no spintax, no images
- One-click unsubscribe header on every send
Monitoring
- Bounce rate under 2% per mailbox, auto-pause above
- Complaint rate under 0.1% (Google hard line 0.3%)
- Weekly placement test per mailbox
- Replies pulled and triaged within a minute
18/18checks cleared
✓SPF aligned
✓DKIM 2048-bit
✓DMARC p=quarantine
✓MX resolves
✓rDNS matches
✓Not on 12 blocklists
✓Domain age > 30 d
✓Warm-up day 21/28
✓Daily cap 40/mailbox
✓Custom tracking domain
✓Unsubscribe header
✓Spam words: 0
✓Links: 1, same domain
✓HTML/text ratio OK
✓Bounce rate 0.6%
✓Complaint rate 0.02%
✓Reply address monitored
✓Send window 09–17 local
See it work
See it done inside the product.
Every card below is a real workflow — not a slide. Click through them, then click inside the screens.
SV
Sandeep Voghra · Max HealthcareYes — send the ICU module pricing and let's set up 20 minutes next week.
InterestedReply Triage Agent“Yes — send the ICU module pricing and let's set up 20 minutes next week.”
Classified as Interested in 0.4 s.What happened next: Sequence stopped · deal drafted by Vera · reply routed to you
AK
Anita Kapoor · NorthwindNot this quarter, check back in October after our budget resets.
Not nowReply Triage Agent“Not this quarter, check back in October after our budget resets.”
Classified as Not now in 0.4 s.What happened next: Sequence paused · follow-up scheduled 1 Oct · no manual task needed
RM
Rahul Mehta · Bhatia LogisticsI'm not the right person — try our ops head, Priya (cc'd).
ReferralReply Triage Agent“I'm not the right person — try our ops head, Priya (cc'd).”
Classified as Referral in 0.4 s.What happened next: New contact Priya created · original thread linked · sequence restarted to Priya
OO
auto-reply · Coastal HotelsI am out of the office until 14 September with limited email access.
Out of officeReply Triage Agent“I am out of the office until 14 September with limited email access.”
Classified as Out of office in 0.4 s.What happened next: Step delayed until return date · no send burned
JD
J. Dawson · Orbit StudioPlease remove me from this list.
UnsubscribeReply Triage Agent“Please remove me from this list.”
Classified as Unsubscribe in 0.4 s.What happened next: Suppressed across every workspace mailbox in 0.2s
Reply Triage Agent
“Yes — send the ICU module pricing and let's set up 20 minutes next week.”
Classified as Interested in 0.4 s.What happened next: Sequence stopped · deal drafted by Vera · reply routed to you
Add Sandeep Voghra, VP at Max Healthcare, sv@maxhealth.com. New deal for the ICU module, $18,400, proposal stage. Note: wants pricing by Friday.
Vera — Drafted 3 records from one sentence. Nothing is saved until you approve.
ContactSandeep Voghra · VP · sv@maxhealth.com
AccountMax Healthcare · Healthcare · Delhi NCR
DealICU module · $18,400 · Proposal
TaskSend pricing · due Friday
Approve allEditDiscard
Prospect$18,400
Max HealthcareICU module · 12 beds
$18,400health 82
Max Healthcare
ICU module · 12 beds · $18,400 · health 82
- First touchSequence "Quick question" · step 2 · opened twice
- Reply"Yes — send pricing" · triaged Interested in 0.4s · sequence stopped
- Deal created by VeraContact, account and deal drafted from the reply · approved by you
- Next stepProposal call · Tuesday 09:30 · reminder set
Discovery$23,100
Northwind LtdRenewal + 2 seats
$14,200health 64
Northwind Ltd
Renewal + 2 seats · $14,200 · health 64
- First touchSequence "Quick question" · step 2 · opened twice
- Reply"Yes — send pricing" · triaged Interested in 0.4s · sequence stopped
- Deal created by VeraContact, account and deal drafted from the reply · approved by you
- Next stepProposal call · Tuesday 09:30 · reminder set
Bhatia LogisticsFleet tracking pilot
$8,900health 71
Bhatia Logistics
Fleet tracking pilot · $8,900 · health 71
- First touchSequence "Quick question" · step 2 · opened twice
- Reply"Yes — send pricing" · triaged Interested in 0.4s · sequence stopped
- Deal created by VeraContact, account and deal drafted from the reply · approved by you
- Next stepProposal call · Tuesday 09:30 · reminder set
Proposal$47,600
Orbit StudioAgency retainer
$5,600health 38
Orbit Studio
Agency retainer · $5,600 · health 38
- First touchSequence "Quick question" · step 2 · opened twice
- Reply"Yes — send pricing" · triaged Interested in 0.4s · sequence stopped
- Deal created by VeraContact, account and deal drafted from the reply · approved by you
- Next stepProposal call · Tuesday 09:30 · reminder set
Fintech RailEnterprise plan
$42,000health 76
Fintech Rail
Enterprise plan · $42,000 · health 76
- First touchSequence "Quick question" · step 2 · opened twice
- Reply"Yes — send pricing" · triaged Interested in 0.4s · sequence stopped
- Deal created by VeraContact, account and deal drafted from the reply · approved by you
- Next stepProposal call · Tuesday 09:30 · reminder set
Negotiation$11,300
Coastal HotelsGroup booking desk
$11,300health 55
Coastal Hotels
Group booking desk · $11,300 · health 55
- First touchSequence "Quick question" · step 2 · opened twice
- Reply"Yes — send pricing" · triaged Interested in 0.4s · sequence stopped
- Deal created by VeraContact, account and deal drafted from the reply · approved by you
- Next stepProposal call · Tuesday 09:30 · reminder set
Email sentReplyDealInvoice paid
18/18checks cleared
✓SPF aligned
✓DKIM 2048-bit
✓DMARC p=quarantine
✓MX resolves
✓rDNS matches
✓Not on 12 blocklists
✓Domain age > 30 d
✓Warm-up day 21/28
✓Daily cap 40/mailbox
✓Custom tracking domain
✓Unsubscribe header
✓Spam words: 0
✓Links: 1, same domain
✓HTML/text ratio OK
✓Bounce rate 0.6%
✓Complaint rate 0.02%
✓Reply address monitored
✓Send window 09–17 local
Published by QuotariderLast updated 6 September 2026Reviewed quarterly
Don’t take our word for it
Ask an AI about Quotarider.
Get an unfiltered second opinion before you start a trial. The prompt is pre-written — one click.
The promptI'm evaluating “Email deliverability checklist (18 checks before you send)” — the Quotarider guide at quotarider.com/guides/email-deliverability-checklist — and whether its ranking or advice holds up. Give me an unfiltered view: strengths, weaknesses, who it's for, who it isn't for, and how I should test it in a free trial.
Questions teams ask
Which check matters most?
Authentication (SPF, DKIM, DMARC aligned). Everything else is secondary until that passes.
How often should I re-check?
Before every campaign, and weekly per mailbox with a placement test.
How often is this updated?
Quarterly, and whenever a vendor changes pricing or a law changes. Last review: September 2026.
Read it. Then run it, free.
No card, your own mailboxes, cancel in one click.