For companies
Your forecast is rep sentiment with a spreadsheet around it.
Roughly 87% of enterprises missed their sales forecast last year. Not because their people were dishonest — because a forecast assembled from what reps believe about their deals is structurally an optimism aggregator, and everyone in the chain has a reason to round up.
The structural problem
Every layer of your forecast has a reason to round up.
The rep is optimistic because pessimism invites scrutiny and a deal moved out of commit is a conversation nobody enjoys. The manager rolls up the rep's numbers and shaves a little, but not enough, because they don't have better information — only a hunch. The VP shaves a little more. And at the top, someone commits a number to the board that is the accumulated optimism of a hundred people, minus three arbitrary haircuts.
Nobody lied. Everyone behaved rationally. The forecast is still wrong, and it will be wrong again next quarter for exactly the same reason.
The fix isn't better discipline — you've tried that, and it decays within a quarter. The fix is a forecast built from signals rather than sentiment: whether the rep has actually spoken to the economic buyer, whether budget is confirmed or assumed, how many days of silence a deal has accumulated, whether a competitor is present. None of those have an opinion about the quarter.
Pipeline — ranked by risk, not by rep confidence
Rep says: Commit · 19 days silent
Rep says: Commit · no DM contact
Rep says: Best case · budget approved
Your commit is inverted
Two deals in commit score below 65. One deal in best-case scores 88 with budget approved and the economic buyer engaged. The rep's confidence is anti-correlated with the signals on three of your top five.
What changes
Six things you stop finding out too late.
A forecast you can defend
Built from signals rather than sentiment. When the board asks why the number moved, the answer is a specific deal and a specific signal — not a feeling that changed.
Marketing spend tied to closed revenue
Not to form fills, not to last-click. The channel producing your highest lead volume is frequently producing your worst customers, and last-click attribution will never tell you.
Rep performance, diagnosed
Not 'they're behind.' Specifically: their activity is at pace but their call-to-meeting conversion is half the team median, which is a coaching problem, not an effort problem.
Churn risk before it churns
Your most valuable account has had no contact in 24 days. Historically that pattern precedes either a competitor entering or a renewal that quietly doesn't happen.
One number, not two
Sales says the pipeline is strong. Marketing says the campaigns are working. Both are looking at different data and both are right. A unified forecast ends the argument.
Commission modelled, not reconciled
Stop spending the last week of every quarter reconciling spreadsheets and fielding disputes. Model the plan once and let it calculate continuously.
Questions leaders ask
How is this different from our CRM's forecasting module?
Your CRM forecasts by asking reps to categorise deals as commit, best-case or pipeline. That is a forecast built from rep sentiment, which is why 87% of enterprises missed their forecast in 2025. Quotarider forecasts from signals — decision-maker access, budget confirmation, engagement recency, competitive position — which do not have a motive to be optimistic.
Do we have to rip out Salesforce or HubSpot?
No. Quotarider sits on top. It is an intelligence layer, not a system of record. Your reps keep using whatever the company mandates; Quotarider reads the signals and produces the verdict. Native CRM integrations are on the roadmap and Revenue Suite subscribers get early access.
What about teams of five or more?
There isn't a self-serve team tier yet. Teams of five or more and agencies running client reporting should get in touch — we'll work out something that reflects the volume rather than pretending per-seat pricing makes sense for this.
Where does our data live, and can we get it out?
Every report exports to CSV and PDF on every plan, including Free. Your revenue data is yours, and we're not interested in holding it hostage as a retention mechanism. If you want it permanently deleted, ask and we'll do it.
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