Marketing Suite · $39/mo

Know which spend actually works.

Four modules that connect marketing spend to closed revenue — not to form fills, not to last-click conversions. Campaign ROI, lead quality scoring, channel performance and true revenue attribution.

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Module 01

AI Campaign ROI Tracker

Every campaign scored against break-even, not against a vanity ROAS benchmark. Because a 4× ROAS on 20% margin is a loss, and the ad platform will never tell you that.

Tracks

· Campaign name

· Platform

· Budget

· Spend

· Revenue

· Leads

· Conversions

· Duration

Displays

· ROI

· ROAS

· Campaign score

· Break-even ROAS

· Performance trend

· AI suggestions

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Campaigns — by ROAS

LinkedIn — Q3 Enterprise

$12K spend · 16 customers

4.1×

ROAS

Google — Branded

$6K spend · 9 customers

3.4×

ROAS

Meta — Retargeting

$8K spend · 3 customers

1.3×

ROAS

✦

Move $2,000 from Meta to LinkedIn

Meta is running at 1.3× against a 1.25× break-even — technically profitable, practically noise. LinkedIn is at 4.1×. Reallocating $2,000 adds roughly $8,200 of pipeline this month at current conversion rates.

Module 02

AI Lead Quality Tracker

Every lead scored on arrival, ranked by expected revenue rather than recency. And critically — the close data feeds back, so you learn which campaigns produce buyers, not form fills.

Tracks

· Lead name

· Source

· Campaign

· Industry

· Company size

· Country

· Budget

· Timeline

· Interest level

· Status

AI calculates

· Lead score

· Conversion probability

· Expected revenue

· Priority tier

· Recommended follow-up

· Best contact window

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Inbound — ranked by expected revenue

2 hot

Meridian Group

Demo request · Q3 webinar · $120K potential

87

$52K exp.

Ashford Ltd

Content download · LinkedIn · $45K potential

58

$11K exp.

Bright Digital

Newsletter signup · Organic · $8K potential

24

$0.7K exp.

✦

The Q3 webinar is your best source

Leads from it average 78 against a 41 baseline — and convert at 3.2× the rate of paid social. Prioritise these over everything else this week, and consider running the webinar again.

Module 03

AI Marketing Performance Tracker

Every channel, one view. Traffic, engagement, cost and conversion — with the AI telling you which lever to pull.

Tracks

· Website traffic

· Organic traffic

· Paid traffic

· Email performance

· LinkedIn performance

· Google Ads

· Meta Ads

· Campaign CTR

· Conversion rate

· CAC

Displays

· Growth trend

· CAC by channel

· Cost per lead

· Marketing score

· Optimisation suggestions

· Channel comparison

Module 04

AI Revenue Attribution

The module that ends the argument. Every closed deal traced back to the campaign, channel and source that created it — using closed revenue, not last-click.

Displays

· Revenue by campaign

· Revenue by channel

· Revenue by source

· Top performing channels

· Worst performing channels

· Revenue forecast by channel

· Growth opportunities

✦

Last-click is starving your best channel

Content generated 41% of first touches on closed deals but receives 6% of last-click credit. Cutting it would remove the demand that branded search converts.

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