AI Campaign ROI Tracker
Every campaign scored against break-even, not against a vanity ROAS benchmark. Because a 4× ROAS on 20% margin is a loss, and the ad platform will never tell you that.
Tracks
· Campaign name
· Platform
· Budget
· Spend
· Revenue
· Leads
· Conversions
· Duration
Displays
· ROI
· ROAS
· Campaign score
· Break-even ROAS
· Performance trend
· AI suggestions
Campaigns — by ROAS
12K spend · 16 customers
ROAS
6K spend · 9 customers
ROAS
8K spend · 3 customers
ROAS
Move 2,000 from Meta to LinkedIn
Meta is running at 1.3× against a 1.25× break-even — technically profitable, practically noise. LinkedIn is at 4.1×. Reallocating 2,000 adds roughly 8,200 of pipeline this month at current conversion rates.
AI Lead Quality Tracker
Every lead scored on arrival, ranked by expected revenue rather than recency. And critically — the close data feeds back, so you learn which campaigns produce buyers, not form fills.
Tracks
· Lead name
· Source
· Campaign
· Industry
· Company size
· Country
· Budget
· Timeline
· Interest level
· Status
AI calculates
· Lead score
· Conversion probability
· Expected revenue
· Priority tier
· Recommended follow-up
· Best contact window
Inbound — ranked by expected revenue
2 hotDemo request · Q3 webinar · 120K potential
52K exp.
Content download · LinkedIn · 45K potential
11K exp.
Newsletter signup · Organic · 8K potential
0.7K exp.
The Q3 webinar is your best source
Leads from it average 78 against a 41 baseline — and convert at 3.2× the rate of paid social. Prioritise these over everything else this week, and consider running the webinar again.
AI Marketing Performance Tracker
Every channel, one view. Traffic, engagement, cost and conversion — with the AI telling you which lever to pull.
Tracks
· Website traffic
· Organic traffic
· Paid traffic
· Email performance
· LinkedIn performance
· Google Ads
· Meta Ads
· Campaign CTR
· Conversion rate
· CAC
Displays
· Growth trend
· CAC by channel
· Cost per lead
· Marketing score
· Optimisation suggestions
· Channel comparison
AI Revenue Attribution
The module that ends the argument. Every closed deal traced back to the campaign, channel and source that created it — using closed revenue, not last-click.
Displays
· Revenue by campaign
· Revenue by channel
· Revenue by source
· Top performing channels
· Worst performing channels
· Revenue forecast by channel
· Growth opportunities
Last-click is starving your best channel
Content generated 41% of first touches on closed deals but receives 6% of last-click credit. Cutting it would remove the demand that branded search converts.
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