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Quota is just arithmetic.
Work backwards from your target to the calls, emails and meetings you actually need each day. Then stop wondering whether you're doing enough and simply check.
Your numbers
The planner works out what's left
Your funnel rates
Of people you reach out to, how many book?
Deals started after the cutoff won't close in time
Daily outreach required
39
new contacts per working day for 65 days
The funnel, backwards
The results above are free and ungated, always. An account just saves them.
The cutoff is the number that matters
With a 45-day cycle and 65 working days left, any deal you source after day 20 will not close in this period. Front-load your prospecting.
All figures are illustrative estimates generated on-device for general guidance — not forecasts, financial advice, or guarantees. Nothing you enter is transmitted or stored unless you choose to save a report. Quotarider and XDQ Labs Private Limited make no representation as to accuracy for any individual circumstance.
A plan is a guess until something tracks it.
Quotarider's Activity Tracker logs the work, scores the day, and tells you on the 12th — not the 30th — whether you're on pace.
The maths that makes quota inevitable
Missing quota almost never feels like a maths failure. It feels like bad luck — a deal that slipped, a champion who left, a budget that froze. But if you run the arithmetic backwards from the target, you usually find the miss was decided in week two, when the top of the funnel was already too thin to support the number.
The chain
Revenue target ÷ average deal size = deals needed.
Deals needed ÷ win rate = opportunities needed.
Opportunities ÷ meeting-to-opportunity rate = meetings needed.
Meetings ÷ contact-to-meeting rate = contacts needed.
Contacts ÷ working days = what you do tomorrow.
That last number is the only one you control directly, and it is the only one that matters on a Tuesday morning.
Pipeline coverage
Coverage is pipeline value divided by quota. If your win rate is 25%, you need at least 4× coverage to have a mathematical chance — and in practice you want more, because coverage assumes your pipeline is honest and it never entirely is.
Reps who miss quota are usually running 1.5× to 2× coverage and telling themselves the deals are strong. Reps who hit it consistently are running 3× to 4× and treating half of it as fiction.
The sourcing cutoff — the number nobody calculates
This is the one that quietly decides your quarter. If your average sales cycle is 45 days and there are 65 working days left, then any deal you source after day 20 cannot close in this period. It doesn't matter how good it is. The calendar has already decided.
Which means the prospecting you do in the back half of a quarter is not for this quarter. It's for the next one. Understanding this changes how you sequence a quarter entirely: front-load sourcing brutally, then shift to closing.
Most reps do the opposite. They coast on prospecting early because the number looks distant, then panic-prospect in week ten — generating pipeline that lands, uselessly, after the period closes.
Why your win rate is probably wrong
Ask a rep their win rate and they'll usually quote the rate on deals they worked seriously — quietly excluding the opportunities that fizzled in stage two, which they've mentally reclassified as "never real."
That's how a genuine 12% win rate gets remembered as 30%, and how a pipeline that mathematically cannot support the number gets forecast as comfortable. Calculate it honestly: closed-won divided by every opportunity you ever created, including the embarrassing ones.
Plans versus tracking
The plan above is only useful if something checks whether you're following it. On day twelve you should already know whether you're on pace — not discover on day sixty that you needed thirty-nine contacts a day and were averaging eleven.
Quotarider's Sales Activity Tracker logs the work against the plan and scores the gap daily, which is the difference between a target and a forecast.
Frequently asked
What if I don't know my conversion rates?
Start with honest estimates and correct them over one full cycle. Reasonable B2B starting points: 5–10% contact-to-meeting on cold outreach, 30–40% meeting-to-opportunity, 15–25% opportunity-to-win. But the benchmark matters far less than tracking your own — two reps in the same company routinely differ by 3×.
Is the daily number realistic?
If it comes out absurd — 200 contacts a day — the model is telling you something true: your target is not achievable with your current deal size and conversion rates. The fix isn't more activity. It's a bigger average deal size, a better win rate, or an honest conversation about the quota.
Does inbound change the maths?
Yes, substantially. Inbound leads convert far better than cold outreach, so if a portion of your pipeline arrives inbound, your effective contact-to-meeting rate rises sharply. Model them separately if you can — blending them hides the fact that your outbound may be failing while inbound carries you.
Does this store my numbers?
No. Runs entirely in your browser. Nothing sent, nothing stored.