Meta Ads for B2B, with conversions sent back and revenue followed forward.
Meta optimises for the result you send it. Send it the deal, not the form.
Run Facebook and Instagram campaigns against the same spend → revenue table as every other channel, score creative before it tires, send closed outcomes back to Meta, and approve the budget moves Quotarider proposes.
Free plan, no card · 7-day trial on paid plans
Meta works for B2B when it is fed the right signal. Most teams send it form fills, so it finds more people who fill forms. Quotarider sends conversions back to Meta from the CRM — the outcomes that became meetings and deals — and measures each campaign on cost per meeting and revenue, next to LinkedIn, Google and ChatGPT Ads.
Conversions back to Meta
Meta is the one platform Quotarider sends outcomes back to today, so campaigns can optimise toward the people who became pipeline rather than the people who clicked.
Creative scored and refreshed
Facebook and Instagram creative tires fastest. Each ad gets one creative score; low scorers are flagged and a rewrite is drafted from your best performers for your approval.
Spend to revenue, per campaign
Import spend and the funnel fills from your CRM: contacts, meetings, opportunities and paid revenue by campaign, in the same table as every other channel.
Moves proposed, not made
Budget proposals come with the expected effect and the steps for Ads Manager. A person makes the change; the result is reviewed next Monday.
Meta Ads for B2B, and what people also call it
- Meta Ads Manager
- The Facebook and Instagram ad platform where a person makes the proposed changes.
- Conversions API
- Meta's way of receiving outcomes from your systems; Quotarider sends CRM outcomes through it.
- Lookalike audience
- People similar to a seed list — better when the seed is closed deals.
- Frequency
- How often the same person sees an ad; the first sign of fatigue.
- Cost per meeting
- Spend divided by meetings booked from that campaign.
- Retargeting
- Ads to people who already visited; a touch in the attribution model.
We ran it on our own companies first. Then on 55 more.
Quotarider is the outbound stack behind XDQ Labs' other products — the ones that sell into hospitals and the ones that sell to retail investors. It went to customers only after it had protected our own domains for months.
Drapto
Hospital revenue-integrity software. Outbound to procurement and finance heads at hospitals in India — some of the least forgiving inboxes there are. Every sequence Drapto sends runs through the same guardrail you get.
Xflot
An IPO and market-data site. Partner, advertiser and press outreach from a young domain that could not afford to be filtered — ramped the slow way, behind the same guardrail.
Customer names are shared on request and in reference calls, not on a logo wall. We would rather you ask.
Meta Ads for B2B: questions
Does Quotarider send conversions back to Meta?
Yes. Meta is the one ad platform that receives outcomes from Quotarider today; ChatGPT Ads does not yet.
How does Meta spend get in?
By CSV export from Ads Manager, like the other platforms. Direct spend sync is not built yet.
Does Meta work for B2B at all?
It works when optimised toward meetings and deals rather than form fills, which is what sending CRM outcomes back is for.
Which plan do I need?
Any Marketing plan, alone or next to Sales.
Keep reading
Start with one mailbox. Keep your domain.
Free plan, no card. Connect a mailbox, import a list, and let the guardrail watch your first sequence.