Google Ads where the keyword is judged by the deals it closed.
A keyword with a great quality score and no pipeline is a donation. This table says so.
See spend, contacts, meetings, opportunities and revenue for every Google campaign in the same table as LinkedIn, Meta, ChatGPT Ads and AI answers. Get moves proposed from the campaigns that stopped producing to the ones that didn't — and approve them yourself.
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Google Ads reports conversions it can see: a form, a call, a sign-up. It cannot see the meeting that followed or the invoice that paid. Quotarider joins the click to the CRM record, so each campaign and ad group is scored on cost per meeting and revenue, and the budget proposals come from that rather than from the platform's own optimisation.
One table for every channel
Google sits next to LinkedIn, Meta, ChatGPT Ads and the free AI answers, with the same five columns, so the comparison is fair and the decision is quick.
Alerts with the reason
When cost per meeting rises, the alert says which campaign, what changed and the most likely reason, worked out from your own numbers.
Moves you approve
A campaign producing nothing is proposed for a pause; the budget is proposed for the campaign producing meetings — with the steps for your Google Ads account.
Search answers are moving to AI
Buyers who used to search Google now ask an assistant. Quotarider tracks whether you are named in those answers alongside your Google spend, so you see the shift as it happens.
Google Ads for B2B, and what people also call it
- Search campaign
- Text ads shown for the keywords you bid on.
- Quality score
- Google's rating of ad relevance; useful, but not revenue.
- Cost per meeting
- Spend divided by meetings booked from that campaign.
- Conversion tracking
- What Google counts as a result; Quotarider counts further, to the invoice.
- Negative keywords
- Searches you exclude; a common first proposal when a campaign is wasting spend.
- Smart bidding
- Google's own optimisation, which cannot see your pipeline.
We ran it on our own companies first. Then on 55 more.
Quotarider is the outbound stack behind XDQ Labs' other products — the ones that sell into hospitals and the ones that sell to retail investors. It went to customers only after it had protected our own domains for months.
Drapto
Hospital revenue-integrity software. Outbound to procurement and finance heads at hospitals in India — some of the least forgiving inboxes there are. Every sequence Drapto sends runs through the same guardrail you get.
Xflot
An IPO and market-data site. Partner, advertiser and press outreach from a young domain that could not afford to be filtered — ramped the slow way, behind the same guardrail.
Customer names are shared on request and in reference calls, not on a logo wall. We would rather you ask.
Google Ads for B2B: questions
Does Quotarider connect to my Google Ads account?
Not directly yet. Spend is imported by CSV, and proposed changes come with the steps to make them in your account.
Can it see Google's conversions?
It uses your own CRM records — contacts, meetings, opportunities and invoices — which is further than Google's conversion counts go.
Does it do SEO too?
It tracks AI search visibility — whether assistants name you — and drafts the pages that close a gap.
Which plan do I need?
Any Marketing plan, alone or next to Sales.
Start with one mailbox. Keep your domain.
Free plan, no card. Connect a mailbox, import a list, and let the guardrail watch your first sequence.