Email sequence software that stops itself before your domain does.
Automated follow-ups are easy. Automated follow-ups that know when to stop are the product.
Build multi-step email sequences with delays, conditions, A/B variants and stop-on-reply — sent from your own Google Workspace, Microsoft 365, Zoho or SMTP mailboxes, with a per-send risk score that can delay, skip or pause any step.
Free plan, no card · 7-day trial on paid plans
Every sales email automation tool can send step two three days after step one. The difference is what happens when things go wrong: a list with stale addresses, a prospect your colleague emailed yesterday, a mailbox that is suddenly bouncing. Quotarider's sequence engine checks each send before it goes, so a follow-up sequence behaves like a careful rep rather than a cron job.
Steps, delays, branches and variants
Write steps with delays in business days, send windows in the recipient's timezone, conditional branches on reply, open or click, and A/B variants per step. Personalisation fields come from the CRM record, so a step can reference the company, the deal stage or the last meeting.
Stop on reply — and on everything else that matters
A reply stops the sequence and lands in the reply centre, classified. Out-of-office replies pause and resume. Bounces, unsubscribes and complaints stop every sequence for that contact across the workspace, not just the one that caused it.
Contact pressure across sequences
If three reps have the same person in three sequences, the recipient does not get three emails this week. Workspace-wide contact pressure limits how often any one person or company hears from you, whichever sequence is asking.
The guardrail on every step
Before each send the Sequence Risk Score weighs mailbox reputation, sending history, contact pressure, compliance and timing. The verdict can be send, delay, change, skip, pause, stop or escalate — and raising the daily cap cannot override a hold.
Email sequence software, and what people also call it
- Follow-up automation
- Scheduled follow-up emails that stop automatically on reply, bounce or unsubscribe.
- Drip campaign
- A timed series of emails; in sales, usually called a sequence or cadence.
- Sales cadence
- The rhythm of touches — email, call task, LinkedIn task — across days and weeks.
- Auto follow-up
- A follow-up sent without manual action when there has been no reply.
- Mail merge
- Personalised bulk email from a list; a sequence adds timing, stopping rules and tracking.
- Email automation for sales
- Automating the repetitive sends while keeping replies, deals and reporting in the CRM.
We ran it on our own companies first. Then on 55 more.
Quotarider is the outbound stack behind XDQ Labs' other products — the ones that sell into hospitals and the ones that sell to retail investors. It went to customers only after it had protected our own domains for months.
Drapto
Hospital revenue-integrity software. Outbound to procurement and finance heads at hospitals in India — some of the least forgiving inboxes there are. Every sequence Drapto sends runs through the same guardrail you get.
Xflot
An IPO and market-data site. Partner, advertiser and press outreach from a young domain that could not afford to be filtered — ramped the slow way, behind the same guardrail.
Customer names are shared on request and in reference calls, not on a logo wall. We would rather you ask.
Email sequence software: questions
How many steps can a sequence have?
As many as you need; most effective cold sequences are three to five steps over two to three weeks. Warm follow-up sequences can run longer.
Can a sequence include call or LinkedIn tasks?
Yes. Call tasks with click-to-log and manual tasks sit between email steps and appear in the rep's task list on the right day.
Do sequences send from my own mailbox?
Yes — Google Workspace via Google sign-in, or any SMTP/IMAP mailbox such as Microsoft 365 or Zoho, rotated across a mailbox pool if you assign more than one. No shared IPs and no sending credits.
Is there a free plan?
Yes: one user, one mailbox, 100 contacts and 300 emails a month, no card.
Start with one mailbox. Keep your domain.
Free plan, no card. Connect a mailbox, import a list, and let the guardrail watch your first sequence.