Marketing attribution software that stops at the paid invoice, not the form fill.
Every tool can tell you where the lead came from. Few can tell you which lead paid.
UTM tags, multi-touch models and “How did you hear about us?” answers, joined to deals and invoices in the same database — so spend to revenue by channel is a table you open, not a spreadsheet you build.
Free plan, no card · 7-day trial on paid plans
Marketing attribution usually breaks at the hand-off: the ad platform knows the click, the marketing tool knows the lead, the CRM knows the deal and finance knows the invoice, and each one holds a different number. Quotarider keeps the chain in one place. A channel is credited with revenue when the invoice is paid, with the touches in between — including AI answers and ChatGPT Ads — shared by the model you choose.
Three sources of truth, one record
UTM parameters on the link, the multi-touch model across every touch, and the human answer to “How did you hear about us?” — all on the contact and the deal.
Models you can switch
First touch, last touch and multi-touch, applied to the same data, so you can see how much the answer depends on the model.
Revenue, not leads
Credit is given on paid invoices from the CRM's own records. With Sales alongside Marketing, the chain runs from the first touch to the invoice without an export.
Alerts with the reason
When cost per meeting or revenue by channel moves, an alert says what changed and the most likely reason from your own data.
Marketing attribution software, and what people also call it
- Multi-touch attribution
- Sharing credit for a deal across several marketing touches.
- First-touch / last-touch
- Giving all credit to the first or the last touch before the deal.
- UTM parameters
- Tags on a link that record the source, medium and campaign.
- Self-reported attribution
- The buyer's own answer to “How did you hear about us?”
- Closed-loop reporting
- Joining marketing activity to closed revenue.
- Marketing mix
- Spend split across channels, judged by what each returns.
We ran it on our own companies first. Then on 55 more.
Quotarider is the outbound stack behind XDQ Labs' other products — the ones that sell into hospitals and the ones that sell to retail investors. It went to customers only after it had protected our own domains for months.
Drapto
Hospital revenue-integrity software. Outbound to procurement and finance heads at hospitals in India — some of the least forgiving inboxes there are. Every sequence Drapto sends runs through the same guardrail you get.
Xflot
An IPO and market-data site. Partner, advertiser and press outreach from a young domain that could not afford to be filtered — ramped the slow way, behind the same guardrail.
Customer names are shared on request and in reference calls, not on a logo wall. We would rather you ask.
Marketing attribution software: questions
Which plan includes attribution?
Every Marketing plan includes UTM and multi-touch attribution; the Sales app adds attribution to the paid invoice on Growth and above.
Does it need a data warehouse?
No. Contacts, deals, invoices and marketing touches are already one database.
How does ad spend get in?
By CSV import from each platform today.
Can I keep my CRM elsewhere?
Yes, through the API and webhooks — but the invoice-level chain is strongest when the CRM is Quotarider.
Start with one mailbox. Keep your domain.
Free plan, no card. Connect a mailbox, import a list, and let the guardrail watch your first sequence.